Gaining a supportive following of potential customers is a prime component of success for an online business. The foundation for this success starts with building a strong email list, full of organically obtained email addresses belonging to genuinely interested parties.

Anne DiVitto of Marketing and Growth Hacking notes that solid email lists, compared to strong social media engagement, offer you control. Think about the fact that you have no control over what Mark Zuckerberg does with Facebook at any given moment. Say Mark decides to change key policies that greatly obstruct your thriving interactions with your customers. There is no recourse you can take, and your engagement is suddenly gone in a poof of virtual smoke.

On the other hand, when you hold in your digital fingertips an email list that you have built and nurtured, you hold the reins.

Are you looking for simple and effective ways to develop a bona fide list that will yield results?

Regardless of the type of business you own, there are some key methods of building winning email lists. Check out three tips that are sure to spur you to success.

1. Launch a New Product or Service

Each time you launch a new product or service, you will naturally let your customers know through a marketing campaign. Outside of an email marketing campaign, you may write a blog post or newsletter article, send out a direct mail advertising flyer, or design a magazine advertisement. In each of these places, you can offer an opportunity for customers to provide their email address to receive further notifications on product or service availability and any special offers they might be privy to receiving.

2. Offer a Free Download or Webinar Course

Perhaps you just composed a new white paper or produced a new webinar. If so, make sure to offer this as a free bonus to visitors to your business website. Create a simple process for visitors to provide their email address for access to the free offer, allowing you to send additional information and offers in the future.

3. Use the CTA to Your Advantage

A strong blog post that features good and relatable information gives you a great start to collecting new email addresses for your list. Make sure to welcome your readers to contact you for more information, directing them to a minimal information form that requests personal data like their email address.

Your own contact page may look something like this one from Google.


Start Building Your Own Email List Now

There is no time like the present to start building a top-notch email list for your business’s success. Try out a few of these tips, and feel free to share some of your favorites, as well.